artgital

artgital 藝次元互動科技│No Accident Rider!

No Accident Rider! banner
Client
Cathay Century Insurance
Year
2018.09
Location

Taipei & New Taipei City|Universities and Major Shopping Districts

Tech
Others
Type
Brand Activations
Industry
Financial Services

No Accident Rider!

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What We Do
"We can have more time together if we ride slowly ."

A tracing camera installed on the Cathay Century Insurance's digital mobile billboard truck to film the scooter riders on the road. The screen on the truck shows the on-site interaction with the rider and
back-seat passenger.

With a heartwarming and interesting interaction, the heavy traffic-road becomes warmer, and it also reminds all riders that #NoAccidentRider is a way to show love.