artgital 藝次元互動科技│The Inspiring Handcraft Tour
Client
Balvenie
Year
2018.04
Location
Taipei｜Songshan Cultural and Creative Park
Taichung｜Calligraphy Greenway
Hsinchu｜Big City
Tainan｜Shin Kong Mitsukoshi
Kaohsiung｜Hanshin Arena Shopping Plaza
Tech
Interactive Installations / Projection Mapping
Type
Brand Activations /Exhibitions & Curation
Industry
Alcohol & Spirits
The Inspiring Handcraft Tour
What We Do
The Balvenie's Inspiring Handcraft Tour is to deliver the spirit of craftsmen in different fields. We simulate five craftsmen studios with tools they use to let people experience and feel how these craftsmen focus on the perfection in every single work.
After experiencing all studios, people can enjoy a glass of 12-year-old double wood single malt in the bar to taste the classical whisky, which is made by Balvenie's five rare crafts.
In order to create the brand image of Balvenie, the appearance of the exhibition is designed based on Balvenie's distillery. With the wheat field at the entrance, people feel like they are visiting Scotland.
At the beginning of the journey, people are invited to follow the craftsmen into their craft journeys; every craftsman narrates his own story to let people understand the craftsmen's insistence on handcrafted works.
At the fifth stop of the journey, people are invited to Balvenie's distillery, where people can experience several essential processes of Balvenie's handicraft skills.
When visitors fiddle with the wheat ears, pick up the shovel to stir the wheats or knock on the distiller, a documentary is projected on the top of the wall to describe the Balvenie’s five craftsmen's insistence on whisky . Through interactive experience, people can understand Balvenie's persistence of five rare crafts and how it achieves classic.
At the end of the journey, people can taste Balvenie's 12-year-old double wood single malt in the bar. Meanwhile, the staff will explain the tasting notes as well as lead people to experience the flavor of Balvenie. People can also appreciate the Balvenie's limited edition while drinking.
After experiencing all studios, people can enjoy a glass of 12-year-old double wood single malt in the bar to taste the classical whisky, which is made by Balvenie's five rare crafts.
In order to create the brand image of Balvenie, the appearance of the exhibition is designed based on Balvenie's distillery. With the wheat field at the entrance, people feel like they are visiting Scotland.
At the beginning of the journey, people are invited to follow the craftsmen into their craft journeys; every craftsman narrates his own story to let people understand the craftsmen's insistence on handcrafted works.
At the fifth stop of the journey, people are invited to Balvenie's distillery, where people can experience several essential processes of Balvenie's handicraft skills.
When visitors fiddle with the wheat ears, pick up the shovel to stir the wheats or knock on the distiller, a documentary is projected on the top of the wall to describe the Balvenie’s five craftsmen's insistence on whisky . Through interactive experience, people can understand Balvenie's persistence of five rare crafts and how it achieves classic.
At the end of the journey, people can taste Balvenie's 12-year-old double wood single malt in the bar. Meanwhile, the staff will explain the tasting notes as well as lead people to experience the flavor of Balvenie. People can also appreciate the Balvenie's limited edition while drinking.
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