artgital 藝次元互動科技│“BE KOBE”Interactive Experience Installation
Client
NIKE
Year
2013.01
Location
Taipei|MRT Ximen Station Exit 6
Tech
AR / VR / Motion Sensing
Type
Brand Activations
Industry
Sports & Lifestyle
“BE KOBE”Interactive Experience Installation
What We Do
In order to promote the weightlessness of the KOBE 8, people are able to try on the KOBE 8 in this event. People can see themselves in ultra-light KOBE 8 on screen with multi-exposure effect. By using the body as a controller, the user is able to learn Kobe's signature move. Afterwards, the system will rate each user's performance from bench player to starter. Finally, people can get a printed picture of experiential output, and share it with friends via social media.
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