artgital 藝次元互動科技│Pop Dance Challenge
Client
Doritos
Year
2017.03
Location
Taipei｜ATT4FUN, RT-Mart Neihu
New Taipei City｜Carrefour Tamsui, Carrefour Xindian, PX Mart Tamkang University
Tech
Interactive Installations
Type
Brand Activations
Industry
Food & Beverage
Pop Dance Challenge
What We Do
HOT guys and girls, let’s say cheeeeeeeeeese!
To highlight the spirit of Doritos- For the Bold, a new flavor-Thai Pepper chicken, was launched in 2017. We held a " Pop dance challenge" tour event and invited Chinese Professional Baseball League’s players- Wang Po-Jung, a rookie of the year, and Peng Cheng-Min, a famous baseball star, to lead the "Thai Pepper Chicken Team" and "Nacho Cheese Team" separately. Fans were called to join the challenge.
By attending the challenge, people could get a box of Doritos as a participation award. In addition,
they could get another box if they won the challenge.
People stepped on the dance pad and then made the boldest dance movement with the energetic rhythm, fight for your team!
While dancing, the system took photos automatically to record participants’ best dance movements. People could also share their 3 continuous photos on Facebook.
To highlight the spirit of Doritos- For the Bold, a new flavor-Thai Pepper chicken, was launched in 2017. We held a " Pop dance challenge" tour event and invited Chinese Professional Baseball League’s players- Wang Po-Jung, a rookie of the year, and Peng Cheng-Min, a famous baseball star, to lead the "Thai Pepper Chicken Team" and "Nacho Cheese Team" separately. Fans were called to join the challenge.
By attending the challenge, people could get a box of Doritos as a participation award. In addition,
they could get another box if they won the challenge.
People stepped on the dance pad and then made the boldest dance movement with the energetic rhythm, fight for your team!
While dancing, the system took photos automatically to record participants’ best dance movements. People could also share their 3 continuous photos on Facebook.
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