artgital 藝次元互動科技│Technological Container Bar of Glenfiddich Bar 1963
Client
Glenfiddich
Year
2017.01
Location
Taipei｜ATT4FUN
Tech
Motion Sensing / Projection Mapping / Interactive Installations
Type
Brand Activations /Immersive Experiences
Industry
Alcohol & Spirits
Technological Container Bar of Glenfiddich Bar 1963
What We Do
The mobile bar of Glenfiddich Bar 1963 has been running for years. “Accepting the Challenges” was 2017 Glenfiddich theme ; therefore, we applied creativity, technology, and fashion elements to create “Technological Container Bar of Glenfiddich bar 1963 " , which amazed people in the Xin-Yi district.
“The Animation Light Wall ” combines with geometric image, light shadow , and grating technology surrounding the container bar that presents the brand’s young and modern image as well as Glenfiddich 12, 15, 18, and 21 year whisky.
We create a ”Full View Zone” with 256 led modules as the first stop of the bar. People can enjoy the immersive experience without wearing VR glasses. People choose one description that best fits their personality via mobile phone first, and then the full view zone will lead them to different cities ,even outer space, for taking adventures and challenges. People can be surf masters in Miami, or they can jump from the sky in New York. All they can do is just constantly challenge themselves.
The second stop is “The Brand Wall”, which leads people to know the Glenfiddich's timeline by the display.
The third stop is” The Interactive Projection Mapping Wall”, which people can learn about the tasting note of Glenfiddich in an entertaining way with touch-sensing and projection mapping technologies. We combine non-sense and funny visuals with exaggerating sound effects to let people understand the tasting note of whisky in different year .
The last stop is “Tasting: Supreme Whisky in the Valley”. First, people check on their social media, then get one of the four Glenfiddich's coasters, finally they can enjoy a shot of Glenfiddich -the single malt scotch whisky.
“The Animation Light Wall ” combines with geometric image, light shadow , and grating technology surrounding the container bar that presents the brand’s young and modern image as well as Glenfiddich 12, 15, 18, and 21 year whisky.
We create a ”Full View Zone” with 256 led modules as the first stop of the bar. People can enjoy the immersive experience without wearing VR glasses. People choose one description that best fits their personality via mobile phone first, and then the full view zone will lead them to different cities ,even outer space, for taking adventures and challenges. People can be surf masters in Miami, or they can jump from the sky in New York. All they can do is just constantly challenge themselves.
The second stop is “The Brand Wall”, which leads people to know the Glenfiddich's timeline by the display.
The third stop is” The Interactive Projection Mapping Wall”, which people can learn about the tasting note of Glenfiddich in an entertaining way with touch-sensing and projection mapping technologies. We combine non-sense and funny visuals with exaggerating sound effects to let people understand the tasting note of whisky in different year .
The last stop is “Tasting: Supreme Whisky in the Valley”. First, people check on their social media, then get one of the four Glenfiddich's coasters, finally they can enjoy a shot of Glenfiddich -the single malt scotch whisky.
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