artgital 藝次元互動科技│Heineken Christmas Tree
Client
Heineken
Year
2016.12
Location
Taipei｜TAIPEI 101
Taichung｜Tiger City Shopping Center
Kaohsiung｜Far Eastern Department Store
Tech
Interactive Installations / Web & App Development
Type
Brand Activations
Industry
Alcohol & Spirits
Awards
2017 4A Creative Awards Bronze Award Category | Best Digital Creative Award
2017 4A Creative Awards Honorable Mention Category | Best Technology Application
2017 4A Creative Awards Honorable Mention Category | Best Digital Interactive Creative Award
2017 Times Chinese Advertising Awards Honorable Mention Category | Environmental Media Applications/Interactive
2017 Times Chinese Advertising Awards Bronze Award Category | Golden Finger Internet Awards/Mobile Devices/Creative Marketing
2017 Times Chinese Advertising Awards Silver Award Category | Golden Finger Internet Awards/Mobile Devices/Interactive Design
Heineken Christmas Tree
What We Do
Every year during Christmas, there are so many kinds of Christmas trees on the streets. How can Heineken create an outstanding Christmas tree with brand identity? Heineken presents the Heineken Christmas tree.
We use thousands of 3D LED light balls to build a Christmas tree installation in the shape of a Heineken bottle. With this installation, consumers choose their favorite fireworks to show on the Heineken Christmas tree, and leave personal messages. Also, they can share their personal fireworks show with their friends on Facebook.
The result is spectacular. The Heineken Christmas tree attracts more than 1.5 million people during the Christmas holiday. Consumers share over 100,000 blessing fireworks, also, honored by Taiwan leading media as the most recommended tour spot during Christmas. Over 17 media organizations report on the Heineken Christmas tree. The PR value earns over 2 million US dollars. More surprisingly, it results in the sales growth at merely 30% leading to sales peak during off-season.
It’s a wonderful Christmas for Heineken!
We use thousands of 3D LED light balls to build a Christmas tree installation in the shape of a Heineken bottle. With this installation, consumers choose their favorite fireworks to show on the Heineken Christmas tree, and leave personal messages. Also, they can share their personal fireworks show with their friends on Facebook.
The result is spectacular. The Heineken Christmas tree attracts more than 1.5 million people during the Christmas holiday. Consumers share over 100,000 blessing fireworks, also, honored by Taiwan leading media as the most recommended tour spot during Christmas. Over 17 media organizations report on the Heineken Christmas tree. The PR value earns over 2 million US dollars. More surprisingly, it results in the sales growth at merely 30% leading to sales peak during off-season.
It’s a wonderful Christmas for Heineken!
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