artgital 藝次元互動科技│7-ELEVEN DJ Mixer Donation Box
Client
7-ELEVEN
Year
2016.11
Location
Taipei, Banqiao, Taichung, Tainan, Hualien, Kaohsiung
Tech
Interactive Installations
Type
Brand Activations
Industry
Food & Beverage
Awards
2017 ONE SHOW Greater China Awards Gold Award Category | Direct Marketing (Live Events/In-Store)
2017 ONE SHOW Greater China Awards Silver Award Category | Cross-Platform (Experiential Marketing)
2017 4A Creative Awards Bronze Award Category | Best Digital Creative Award
2017 Times Chinese Advertising Awards Bronze Award Category | Chinese Advertising/Environmental Media Applications/Creative Media
2017 Times Chinese Advertising Awards Honorable Mention Category | Golden Finger Internet Awards/Mobile Devices/Innovative Applications
7-ELEVEN DJ Mixer Donation Box
What We Do
What's that sound? It's the Voice of LOVE！
The first "Voice of Love" donation box in history.
Donation box +DJ Mixer = 7-ELEVEN DJ Mixer Donation Box
7-ELEVEN launches the DJ donation box. Every coin you insert will create a melody.The more you donate, the more fantastic melody is. Whether you are 1 or 100 years old, you can be a DJ if you donate, and mix your own music. The 7-ELEVEN DJ Mixer Donation Box is well-revieved in Taiwan. Everyone can create their own music videos, and share them with friends on Facebook.
It attracted many people to the event. Many stars and internet celebrities also participated enthusiastically in the event, even famous DJs came to experience the donation box. The news and social media scrambled to report on the event.
People’s love led to a public-spirited digital album, and let Love spread! The campaign raised USD 1,400,000 in total; daily donation was seven times more than before.
7-ELEVEN DJ Mixer Donation Box not only spoke for love, it made love happen！
The first "Voice of Love" donation box in history.
Donation box +DJ Mixer = 7-ELEVEN DJ Mixer Donation Box
7-ELEVEN launches the DJ donation box. Every coin you insert will create a melody.The more you donate, the more fantastic melody is. Whether you are 1 or 100 years old, you can be a DJ if you donate, and mix your own music. The 7-ELEVEN DJ Mixer Donation Box is well-revieved in Taiwan. Everyone can create their own music videos, and share them with friends on Facebook.
It attracted many people to the event. Many stars and internet celebrities also participated enthusiastically in the event, even famous DJs came to experience the donation box. The news and social media scrambled to report on the event.
People’s love led to a public-spirited digital album, and let Love spread! The campaign raised USD 1,400,000 in total; daily donation was seven times more than before.
7-ELEVEN DJ Mixer Donation Box not only spoke for love, it made love happen！
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