artgital 藝次元互動科技│Meet Jay Chou in the Holographic Projection Window
Client
SONY
Year
2016.09
Location
Taipei｜Shin Kong Mitsukoshi Xinyi Place（A8）
Tech
Projection Mapping / Interactive Installations
Type
Brand Activations
Industry
Technology
Meet Jay Chou in the Holographic Projection Window
What We Do
Jay Chou appeared in Xinyi District!
SONY launched its new X-series flagship smartphone,Sony Xperia XZ, in the second half of 2016, and we created a pop-up holographic projection window in Xinyi District, named “ Meet Jay Chou in the Holographic Projection Window”. The spokesman, Jay Chou, appeared in the window to interact as well as take photos with people. After they experienced the interaction with Jay, they could share their photos on Facebook immediately.
Not only did Jay Chou recommend the new Sony Xperia XZ in the event,but also a lucky draw was played every hour, which included 56 prizes, from the Sony accessories to the grand prize Xperia XZ, for attracting people to join the event.
SONY launched its new X-series flagship smartphone,Sony Xperia XZ, in the second half of 2016, and we created a pop-up holographic projection window in Xinyi District, named “ Meet Jay Chou in the Holographic Projection Window”. The spokesman, Jay Chou, appeared in the window to interact as well as take photos with people. After they experienced the interaction with Jay, they could share their photos on Facebook immediately.
Not only did Jay Chou recommend the new Sony Xperia XZ in the event,but also a lucky draw was played every hour, which included 56 prizes, from the Sony accessories to the grand prize Xperia XZ, for attracting people to join the event.
↑