artgital 藝次元互動科技│"THE NEXT 100 YEARS" Exhibition
Client
BMW
Year
2016.08
Location
Taipei｜Taipei Nangang Exhibition Center
Tech
Others
Type
Brand Activations /Exhibitions & Curation
Industry
Transportation & Mobility
"THE NEXT 100 YEARS" Exhibition
What We Do
In August 2016, BMW hosted a special exhibition, THE NEXT100 YEARS, at Nangang Exhibition Hall to celebrate its 100th anniversary, which used the brand spirit ”Future Life” to lead the public to explore the past, present, and future of BMW.
The site was divided into seven exhibition areas, including the classic, racing, lightweight electric, and innovative models . There were as many as 18 kinds of different cars at the exhibition. In addition to showing BMW's honor and glory over the past 100 years, Taiwan's car fans can expect BMW’s next 100 years!
@August 24-27, 2016 Taipei Nangang Exhibition Center, Hall 1, Area K
◎ Brand communication - digital vertical touchscreen
The interactive touchscreen was located at the entrance to lead people into this exhibition. The device introduced BMW's brand spirit and company philosophy as well as provided reading guidance for all sections and car lines.
The body tracking system was added to the interactive touchscreen. When people walked in front of the interactive touchscreen, the standby image could move to different angles to attract people to click it.This service made the brand communication smooth in this special exhibition.
◎The introduction of BMW's series vehicles and its milestones - the interactive touchscreen table.
The interactive touch screen table could provide the introduction of BMW's classic vehicles and its historical milestones. The main image combined the bright background together with the "The next 100 years " logo to draw audiences’ attention. This table led people to explore how BMW achieved its classic through the history.
◎ The introduction of BMW's series vehicles and its milestones - interactive touchscreen table.
The beginning of the film presented the high-speed motion together with racing road and then led to the main scene, which highlighted the M Power series speed. The content not only conveyed the features of M Power series but also exhibited its historical milestones.The informative devices indeed helped audiences to know more about the M Power cars.
The site was divided into seven exhibition areas, including the classic, racing, lightweight electric, and innovative models . There were as many as 18 kinds of different cars at the exhibition. In addition to showing BMW's honor and glory over the past 100 years, Taiwan's car fans can expect BMW’s next 100 years!
@August 24-27, 2016 Taipei Nangang Exhibition Center, Hall 1, Area K
◎ Brand communication - digital vertical touchscreen
The interactive touchscreen was located at the entrance to lead people into this exhibition. The device introduced BMW's brand spirit and company philosophy as well as provided reading guidance for all sections and car lines.
The body tracking system was added to the interactive touchscreen. When people walked in front of the interactive touchscreen, the standby image could move to different angles to attract people to click it.This service made the brand communication smooth in this special exhibition.
◎The introduction of BMW's series vehicles and its milestones - the interactive touchscreen table.
The interactive touch screen table could provide the introduction of BMW's classic vehicles and its historical milestones. The main image combined the bright background together with the "The next 100 years " logo to draw audiences’ attention. This table led people to explore how BMW achieved its classic through the history.
◎ The introduction of BMW's series vehicles and its milestones - interactive touchscreen table.
The beginning of the film presented the high-speed motion together with racing road and then led to the main scene, which highlighted the M Power series speed. The content not only conveyed the features of M Power series but also exhibited its historical milestones.The informative devices indeed helped audiences to know more about the M Power cars.
↑