artgital 藝次元互動科技│First Gift for Moms
Client
Wyeth
Year
2016.10
Location
Taiwan, Singapore, South Korea, Malaysia, and the Philippines
Tech
Motion Sensing / Interactive Installations
Type
Brand Activations /Exhibitions & Curation
Industry
Beauty & Healthcare
Awards
2017 ONE SHOW Greater China Awards Merit Award Category | Direct Marketing (Live Events / In-Store)
2017 ONE SHOW Greater China Awards Nomination Category | Green Pencil
2017 4A Creative Awards Bronze Award Category | Best Digital Creative Award
2017 Times Chinese Advertising Awards Bronze Award Category | Innovation & Creative Category
2017 Times Chinese Advertising Awards Bronze Award Category | Golden Finger Internet Awards – Mobile Devices – Innovative Applications
First Gift for Moms
What We Do
Mothers value every first moment with their babies.They remember every precious moment.What can babies do for their mommies? Wyeth and Babies present “First Gift for Moms”.As the market leader in baby and mother care products, Wyeth and babies brought a special surprise to all mommies.
We used a “dynamic sensor” to record fetal movements, and transform them into a visualized creation. The colorful splashes on the painting were created based on the frequency, strength, and location of the fetal movements. Mothers saw their babies’ first creations right away. They were the most unique gifts from their babies.
More than 5000 mothers signed up for the event. We invited 600 of them to experience this precious moment with their babies. We put together this art that babies created for their mothers,and hosted an exhibition called “THE FIRST GIFT EXPO”. News reports and social media attracted the public’s attention to the event, and helped spread mothers’ happiness to their families and friends. 94% of the mothers who participated in the event think Wyeth is the expert on baby and mother care.
The first gift with love for mommies.
We used a “dynamic sensor” to record fetal movements, and transform them into a visualized creation. The colorful splashes on the painting were created based on the frequency, strength, and location of the fetal movements. Mothers saw their babies’ first creations right away. They were the most unique gifts from their babies.
More than 5000 mothers signed up for the event. We invited 600 of them to experience this precious moment with their babies. We put together this art that babies created for their mothers,and hosted an exhibition called “THE FIRST GIFT EXPO”. News reports and social media attracted the public’s attention to the event, and helped spread mothers’ happiness to their families and friends. 94% of the mothers who participated in the event think Wyeth is the expert on baby and mother care.
The first gift with love for mommies.
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