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artgital 藝次元互動科技│"REALFLEX “Throw For Charity” - Old Shoes Recycling Machine"

"REALFLEX
“Throw For Charity” - Old Shoes Recycling Machine" banner
Client
Reebok
Year
2013.11
Location

Taiwan|9 Reebok Stores Nationwide

Tech
Interactive Installations / Motion Sensing
Type
Brand Activations
Industry
Sports & Lifestyle

"REALFLEX

“Throw For Charity” - Old Shoes Recycling Machine"

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What We Do
Reebok holds REALFLEX ”Throw For Charity” event, and we create an old shoes recycling machine for it. The machine can identify the kinds of shoes and print out coupons simultaneously. People donate their old shoes in return for coupons, meanwhile, Reebok contributes brand new shoes for children who live in the rural area. This event lasts two months in nine stores across the country which leads a charity trend.
Let’s throw for charity!