artgital 藝次元互動科技│2014 Glenmorangie WhiskyFest
Client
Glenmorangie
Year
2014.08
Location
Taipei｜ATT4FUN
Tech
Others
Type
Brand Activations /Exhibitions & Curation
Industry
Alcohol & Spirits
Awards
2020 Berlin Design Awards Gold Award Category | Pop-Ups
Display
Exhibition & Set Design
MUSE Design Awards Rose Gold Award Category | Interior Design – Exhibits
Pavilions & Exhibitions
2014 Glenmorangie WhiskyFest
What We Do
Different from most whisky brands implementing the marketing strategies of holding the “whisky tasting event” and using “one-way text communication” in the past, we create a distinctive journey for leading people to taste extraordinary flavor of New Lasanta of Glenmorangie by five-senses and two-way interactive communication.
In order to meet brand’s target audiences and emphasize on product’s features, we held 2014 Glenmorangie WhiskyFest at Xinyi commercial zone where is the most prime location in Taipei.
● Sol Feast: An interactive lighting show simulates the amber glow of New Lasanta’s body color, and allow people to immerse themselves in the sunshine of Spain.
● Brewing :We present a unique visualization of the brewing process by a transparent touch screen and a real three-liter bottle of New Lasanta.
● Top of The Universe: By combining an audio spotlight and a huge touch screen, we guide people on a historic, visual and acoustic trip of New Lasanta around the world.
● The Best Taste: The audience feels the smooth and soft texture through touching real silk and viewing the real-time simulation of whisky liquid to experience New Lasanta’s mouthfeel
● The Richest Flavor: People can visually taste the flavor of rich chocolate, creamy coffee, dates and oranges by sliding up and down on the touch panels.
In order to meet brand’s target audiences and emphasize on product’s features, we held 2014 Glenmorangie WhiskyFest at Xinyi commercial zone where is the most prime location in Taipei.
● Sol Feast: An interactive lighting show simulates the amber glow of New Lasanta’s body color, and allow people to immerse themselves in the sunshine of Spain.
● Brewing :We present a unique visualization of the brewing process by a transparent touch screen and a real three-liter bottle of New Lasanta.
● Top of The Universe: By combining an audio spotlight and a huge touch screen, we guide people on a historic, visual and acoustic trip of New Lasanta around the world.
● The Best Taste: The audience feels the smooth and soft texture through touching real silk and viewing the real-time simulation of whisky liquid to experience New Lasanta’s mouthfeel
● The Richest Flavor: People can visually taste the flavor of rich chocolate, creamy coffee, dates and oranges by sliding up and down on the touch panels.
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