artgital 藝次元互動科技│Kinect Goalie Challenge
Client
LE BLE D’OR
Year
2014.06
Location
Taipei｜Huashan 1914 Creative Park
Tech
Motion Sensing
Type
Brand Activations
Industry
Food & Beverage
Awards
2016 Digital Signage Multimedia Alliance Taiwan (DSMA) Award Category | Visual & Interactive Design
Kinect Goalie Challenge
What We Do
Of all the popular sports in the world, football is less played in Taiwan. Watching football, however, became a trend among young Taiwanese people during the 2014 FIFA world cup.
How do we attract customers to watch the world cup at Le Blé d’Or and create a unique experience?
We come up with the idea of the “Kinect Goalie Challenge” and create a virtual world cup which customers get the chance to play against others who are dining at other eight branches of Le Blé d’Or, including Hangzhou branch of China.The first multi-player online football game, Kinect Goalie Challenge, is played in restaurants located across the strait, and the rules are similar to a penalty shoot-out; two teams challenge each other.
It is a real-time battle between four restaurants by using the “Multi-User Dungeon” technique, and the best player is listed at the top of the chart.Furthermore,contestants win coupons and take photos of their victory.
Customers also share their best moments on Facebook and other social media.
This project creates a massive explosion for business both online and offline, and people have experienced an unforgettable, entertaining and unique event at Le Blé d’Or during the campaign.
How do we attract customers to watch the world cup at Le Blé d’Or and create a unique experience?
We come up with the idea of the “Kinect Goalie Challenge” and create a virtual world cup which customers get the chance to play against others who are dining at other eight branches of Le Blé d’Or, including Hangzhou branch of China.The first multi-player online football game, Kinect Goalie Challenge, is played in restaurants located across the strait, and the rules are similar to a penalty shoot-out; two teams challenge each other.
It is a real-time battle between four restaurants by using the “Multi-User Dungeon” technique, and the best player is listed at the top of the chart.Furthermore,contestants win coupons and take photos of their victory.
Customers also share their best moments on Facebook and other social media.
This project creates a massive explosion for business both online and offline, and people have experienced an unforgettable, entertaining and unique event at Le Blé d’Or during the campaign.
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