artgital 藝次元互動科技│Share A Coke And A Song
Client
Coca-Cola Taiwan
Year
2014.05
Location
Taipei｜Shin Kong Mitsukoshi Xinyi Place（A11）
Taichung｜Shin Kong Mitsukoshi
Chiayi｜Shin Kong Mitsukoshi
Tech
Interactive Installations
Type
Brand Activations
Industry
Food & Beverage
Awards
2014 Effie Awards Gold Award Category | Brand Experience
Share A Coke And A Song
What We Do
The Happiness Vending Machine of Coke Cola is very popular in international marketing field. This project is named “share a coke and a song” . We make a Coca Cola Karaoke vending machine. If you sing “I will always love you ” by Whitney Houston in 1992 by this karaoke vending machine , a you will get a bottle labeled the year of 1992. If you sing “Poker Face” by Lady Gaga in 2008, and you will have a bottle labeled the year of 2008.
There are five stylish microphones on the stand which represent 5 different eras. Every microphone has its own sensor, when the microphone is picked up , the karaoke vending machine starts. And then, the LED light balls on both sides and neon balls on the roof start to shine for attracting people's attention.
The karaoke vending machine really makes people happy. It not only keeps the brand preference successfully from 12 to 29 years old of consumers and makes the sales grow. It also engages people who are above 30 years old perfectly as well as expands brand awareness and influence.
There are five stylish microphones on the stand which represent 5 different eras. Every microphone has its own sensor, when the microphone is picked up , the karaoke vending machine starts. And then, the LED light balls on both sides and neon balls on the roof start to shine for attracting people's attention.
The karaoke vending machine really makes people happy. It not only keeps the brand preference successfully from 12 to 29 years old of consumers and makes the sales grow. It also engages people who are above 30 years old perfectly as well as expands brand awareness and influence.
↑