artgital 藝次元互動科技│Galaxy S25 Edge: Roam in Lightness
Client
Samsung
Year
2025.06
Location
Taipei｜Shin Kong Mitsukoshi Xinyi Place
Tech
-
Type
Others
Industry
Technology
Galaxy S25 Edge: Roam in Lightness
What We Do
If the idea of lightness could be seen, what would it look like?
The answer could be found in a quiet garden within the noise of the city.
When Lightness Becomes Part of a Flagship Standard
Samsung introduced Galaxy S25 Edge with an extremely slim body and flagship-level performance as its core proposition. The product itself already had strong specification advantages, but in a physical display space, the key communication challenge became how lightness could be concretely felt.
The project goal was not only to showcase the new device, but also to create an experience space that people would want to approach, touch, and use to intuitively feel its slim proportions and design details. Abstract specification numbers were transformed into a real impression that the body could sense.
Dandelions as a Visual Metaphor, Making Lightness Immediately Understandable
The creative strategy used dandelions as the visual carrier for Galaxy S25 Edge, translating the product's slim form and flagship performance into a natural language. Through a strong and intuitive image, lightness could be understood at first sight instead of remaining only a line in the specifications.
Creating a Touchable Mini Garden in the City
The spatial design was based on the concept of a soft garden away from the city. Plants, curved structures, and suspended product displays created a technology setting that felt warm rather than cold. Galaxy S25 Edge was placed along a light, floating visual route so its body proportion and slim bezel could be fully shown under natural and gentle lighting.
The dandelion installation was not only a visual symbol, but also a regulator of emotional rhythm. Each dandelion used breathing light design, with light pulsing slowly to create a soft, slow-living atmosphere. As visitors paused and touched the device, they could feel the effortless experience brought by lightness.
From One Display to Multiple Touring Exhibitions
After the first exhibition, the dandelion art installation received positive client feedback and toured multiple locations, continuing the Lightness Roaming experience concept. More consumers were able to personally experience the design language and product features of Galaxy S25 Edge.
Exhibition Locations
First exhibition: Shin Kong Mitsukoshi Xinyi Place A8, Taipei
Second exhibition: Shin Kong Mitsukoshi Xinyi Place A19, Taipei
Third exhibition: Breeze Nan Shan, Taipei
Exhibition Dates
First exhibition: 2025-06-06 - 2025-06-15
Second exhibition: 2025-06-20 - 2025-06-21
Third exhibition: 2025-07-05 - 2025-07-13
The answer could be found in a quiet garden within the noise of the city.
When Lightness Becomes Part of a Flagship Standard
Samsung introduced Galaxy S25 Edge with an extremely slim body and flagship-level performance as its core proposition. The product itself already had strong specification advantages, but in a physical display space, the key communication challenge became how lightness could be concretely felt.
The project goal was not only to showcase the new device, but also to create an experience space that people would want to approach, touch, and use to intuitively feel its slim proportions and design details. Abstract specification numbers were transformed into a real impression that the body could sense.
Dandelions as a Visual Metaphor, Making Lightness Immediately Understandable
The creative strategy used dandelions as the visual carrier for Galaxy S25 Edge, translating the product's slim form and flagship performance into a natural language. Through a strong and intuitive image, lightness could be understood at first sight instead of remaining only a line in the specifications.
Creating a Touchable Mini Garden in the City
The spatial design was based on the concept of a soft garden away from the city. Plants, curved structures, and suspended product displays created a technology setting that felt warm rather than cold. Galaxy S25 Edge was placed along a light, floating visual route so its body proportion and slim bezel could be fully shown under natural and gentle lighting.
The dandelion installation was not only a visual symbol, but also a regulator of emotional rhythm. Each dandelion used breathing light design, with light pulsing slowly to create a soft, slow-living atmosphere. As visitors paused and touched the device, they could feel the effortless experience brought by lightness.
From One Display to Multiple Touring Exhibitions
After the first exhibition, the dandelion art installation received positive client feedback and toured multiple locations, continuing the Lightness Roaming experience concept. More consumers were able to personally experience the design language and product features of Galaxy S25 Edge.
Exhibition Locations
First exhibition: Shin Kong Mitsukoshi Xinyi Place A8, Taipei
Second exhibition: Shin Kong Mitsukoshi Xinyi Place A19, Taipei
Third exhibition: Breeze Nan Shan, Taipei
Exhibition Dates
First exhibition: 2025-06-06 - 2025-06-15
Second exhibition: 2025-06-20 - 2025-06-21
Third exhibition: 2025-07-05 - 2025-07-13
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