artgital 藝次元互動科技│FM520 Show Your Love
Client
Ever Rich
Year
2025.04
Location
Taiwan Taoyuan International Airport,
Taipei Songshan Airport,
Taichung International Airport,
Kaohsiung International Airport
Tech
Generative AI Experiences / Interactive Installations
Type
Brand Activations
Industry
Special Projects & Others
Awards
2025 Times Golden Finger Awards Silver Award Category | AI Interactive Experience Application
2025 Times Golden Finger Awards Bronze Award Category | AI-Generated Content Application
FM520 Show Your Love
What We Do
In an airport filled with departures, three photos became a Mother's Day card full of love.
Between Departure and Return, Leaving One Complete Message of Love
As one of Taiwan's major airport duty-free brand spaces, Ever Rich has long carried the emotional role of helping children choose gifts for their mothers.
During Mother's Day, the brand hoped to create a deeper emotional interaction beyond buying a gift, allowing genuine feelings between loved ones to be preserved even in a hurried journey.
Repairing the Gap in Emotional Expression in a Fast-Paced Place
An airport is a highly fluid space where time is compressed.
Most travelers can only send a quick message before boarding, while the feelings they truly want to say often remain in their hearts.
This project recognized the gap in emotional expression that modern people experience in public spaces. Using AI as a bridge, it translated body movements into words and voice, giving words that had not been spoken in time a chance to be expressed completely.
Write a Card with Movement, Let AI Speak from the Heart
FM520 Show Your Love invited travelers to begin with body movements as emotional cues. Through real-time AI recognition and semantic generation, the system translated three movements into a personal message, generated voice at the same time, and completed an audiovisual Mother's Day greeting card.
The system integrated three core technologies:
Pose Semantics
Using a model trained on parent-child interaction imagery, the system analyzed the emotional meaning behind body movement and expression, then generated warm blessing messages that matched the poses.
Approximate Age Bucket
Based on an age-estimation model, the system adjusted the tone of the copy, from childlike attachment to mature longing, making each blessing closer to the user's life stage.
Dominant Color Recognition
Through outfit color recognition and real-time background removal, the system automatically matched an appropriate greeting-card visual theme, improving the overall completion and shareability of the output.
In the highly fluid airport environment, the technology architecture needed to be both efficient and stable. What truly remained, however, was the voice shared between loved ones.
Even in a Rush, Love Was Still Delivered
The activation attracted 3,055 travelers during the campaign period, with a 76% completion rate.
Average downloads and shares at each site approached 600, showing that emotionally rich interactive experiences still have strong appeal and sharing power in fast-paced environments.
Behind these numbers were cards completed before boarding, and heartfelt words finally spoken aloud.
Event Locations
Taiwan Taoyuan International Airport Terminal 1
Taiwan Taoyuan International Airport Terminal 2
Taipei Songshan International Airport
Taichung International Airport
Kaohsiung International Airport
Campaign Period
2025-04-20 - 2025-05-31
Between Departure and Return, Leaving One Complete Message of Love
As one of Taiwan's major airport duty-free brand spaces, Ever Rich has long carried the emotional role of helping children choose gifts for their mothers.
During Mother's Day, the brand hoped to create a deeper emotional interaction beyond buying a gift, allowing genuine feelings between loved ones to be preserved even in a hurried journey.
Repairing the Gap in Emotional Expression in a Fast-Paced Place
An airport is a highly fluid space where time is compressed.
Most travelers can only send a quick message before boarding, while the feelings they truly want to say often remain in their hearts.
This project recognized the gap in emotional expression that modern people experience in public spaces. Using AI as a bridge, it translated body movements into words and voice, giving words that had not been spoken in time a chance to be expressed completely.
Write a Card with Movement, Let AI Speak from the Heart
FM520 Show Your Love invited travelers to begin with body movements as emotional cues. Through real-time AI recognition and semantic generation, the system translated three movements into a personal message, generated voice at the same time, and completed an audiovisual Mother's Day greeting card.
The system integrated three core technologies:
Pose Semantics
Using a model trained on parent-child interaction imagery, the system analyzed the emotional meaning behind body movement and expression, then generated warm blessing messages that matched the poses.
Approximate Age Bucket
Based on an age-estimation model, the system adjusted the tone of the copy, from childlike attachment to mature longing, making each blessing closer to the user's life stage.
Dominant Color Recognition
Through outfit color recognition and real-time background removal, the system automatically matched an appropriate greeting-card visual theme, improving the overall completion and shareability of the output.
In the highly fluid airport environment, the technology architecture needed to be both efficient and stable. What truly remained, however, was the voice shared between loved ones.
Even in a Rush, Love Was Still Delivered
The activation attracted 3,055 travelers during the campaign period, with a 76% completion rate.
Average downloads and shares at each site approached 600, showing that emotionally rich interactive experiences still have strong appeal and sharing power in fast-paced environments.
Behind these numbers were cards completed before boarding, and heartfelt words finally spoken aloud.
Event Locations
Taiwan Taoyuan International Airport Terminal 1
Taiwan Taoyuan International Airport Terminal 2
Taipei Songshan International Airport
Taichung International Airport
Kaohsiung International Airport
Campaign Period
2025-04-20 - 2025-05-31
↑