artgital 藝次元互動科技│My Mom's Youth Hair Salon
Client
Aveda
Year
2025.04
Location
Online
Tech
Generative AI Experiences / Web & App Development
Type
Online Engagements
Industry
Beauty & Healthcare
My Mom's Youth Hair Salon
What We Do
My Mom's Youth Hair Salon
Bringing Mom back to the full hair volume and confident smile of her younger days.
Seeing Mom's Beauty Again on Mother's Day
Mother's Day has always been an important moment for brands to build emotional connections with consumers. During this period, Aveda promoted its Invati Advanced line, hoping to communicate professional scalp-care expertise while also connecting with its target audience in a warmer and more resonant way.
Classic Hairstyles as an Entry Point, Turning Memory into a Medium
Bob cuts, doll perms, Farrah-style hair, and curling-iron waves.
Every hairstyle is a symbol of its era.
With Mom's Hair Salon of Her Youth as the core concept, the project used AI face blending and dynamic video generation to naturally place mothers' faces into classic hairstyles from different decades. Familiar hairstyle symbols with a strong sense of time awakened memories and created conversation.
Finding the Self of Those Days in a Retro Salon
The full experience was set inside a retro hair salon. Salon-style UI visuals and period-inspired scenes created an interactive atmosphere that felt nostalgic yet refined. After users uploaded a photo, the system generated a high-realism AI face-swap video in about 90 to 120 seconds, presenting hairstyle transformations across different eras.
The project used a ComfyUI node-based AI system to build an automated image-generation workflow. This ensured stable operation under high traffic, while supporting parallel tasks and instant download and sharing.
When Memories Are Seen, Sharing Happens Naturally
During the campaign, more than 5,000 videos were generated. The interaction reached a 69% completion rate, and the UGC download rate was as high as 72%. Users shared voluntarily, driving social discussion and secondary spread, and giving the brand high visibility and emotional affinity during Mother's Day.
Campaign Period
2025/04/08 - 2025/05/13
Bringing Mom back to the full hair volume and confident smile of her younger days.
Seeing Mom's Beauty Again on Mother's Day
Mother's Day has always been an important moment for brands to build emotional connections with consumers. During this period, Aveda promoted its Invati Advanced line, hoping to communicate professional scalp-care expertise while also connecting with its target audience in a warmer and more resonant way.
Classic Hairstyles as an Entry Point, Turning Memory into a Medium
Bob cuts, doll perms, Farrah-style hair, and curling-iron waves.
Every hairstyle is a symbol of its era.
With Mom's Hair Salon of Her Youth as the core concept, the project used AI face blending and dynamic video generation to naturally place mothers' faces into classic hairstyles from different decades. Familiar hairstyle symbols with a strong sense of time awakened memories and created conversation.
Finding the Self of Those Days in a Retro Salon
The full experience was set inside a retro hair salon. Salon-style UI visuals and period-inspired scenes created an interactive atmosphere that felt nostalgic yet refined. After users uploaded a photo, the system generated a high-realism AI face-swap video in about 90 to 120 seconds, presenting hairstyle transformations across different eras.
The project used a ComfyUI node-based AI system to build an automated image-generation workflow. This ensured stable operation under high traffic, while supporting parallel tasks and instant download and sharing.
When Memories Are Seen, Sharing Happens Naturally
During the campaign, more than 5,000 videos were generated. The interaction reached a 69% completion rate, and the UGC download rate was as high as 72%. Users shared voluntarily, driving social discussion and secondary spread, and giving the brand high visibility and emotional affinity during Mother's Day.
Campaign Period
2025/04/08 - 2025/05/13
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