artgital

artgital 藝次元互動科技│Sustainability Resonance

Sustainability Resonance banner
Client
CTCI Group - CTCI Corporation
Year
2025.09
Location

Taipei|Taipei World Trade Center(Asia-Pacific Forum & Exposition for Sustainability)

Tech
Motion Sensing / Interactive Installations
Type
Exhibitions & Curation
Industry
Special Projects & Others

Sustainability Resonance

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What We Do
artgital curated and built CTCI Group's 2025 Asia-Pacific Forum & Exposition for Sustainability booth around the company's green engineering and technical expertise, transforming ESG values into a highly recognizable exhibition experience with public influence. The project fully presented CTCI's integrated capabilities in sustainable engineering and helped the company win the highest Platinum honor at the Asia-Pacific Sustainability Exhibition Awards, as well as the Excellence in Sustainability Guided Tour Award for its complete advocacy and guided-tour planning.

The booth used layered honeycomb-board structures and circular ripple-like visual language to symbolize how sustainability begins with technology and forms resonance through accumulation and diffusion. It showed CTCI's role in leading collective industry action.

At the same time, sustainable advocacy interaction guided visitors to respond to sustainability issues through real participation. The idea was not only understood, but practiced, expanding the social influence of the exhibition.
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Sustainability Spreads Like Ripples, Changing Ecosystems Through Small Actions
Echoing the exhibition theme Power of Change, the curatorial narrative centered on changing ecosystems through small actions. It reinterpreted how CTCI Group continues to create real change for the planet through long-term engineering practice and sustainable choices.

The booth used resonance waves as the curatorial concept, seeing sustainability as action energy that spreads from one point and influences others. From this concept, three core areas of sustainability resonance were planned: CTCI Group's sustainability achievements, biodiversity-themed interactive advocacy, and a sustainability forum for diverse participation. Together, they connected corporate results, public advocacy, and collective action.

The spatial design extended CTCI Group's hexagonal identity language and combined it with the visitor route to form an infinity symbol. This represented CTCI's long-term commitment and persistence in sustainable development, while strengthening the value of sustainability as an action that circulates continuously and continues across generations.
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Sustainable Booth Reuse, Practicing Over 70% Material Reduction
To extend and strengthen CTCI Group's brand image in sustainability, material choices were considered from the beginning of the booth design. The space used recyclable materials with lower environmental burden. Exhibition content combined structural and digital presentation to reduce disposable printed output, achieving more than 70% reduction in flat graphic materials while maintaining visual impact and information quality. This responded directly to the brand's commitment to low-carbon action.

Through redesigning existing materials and circulating production resources, the overall booth also achieved more than 70% material waste reduction. The exhibition was therefore not only a display, but also a visible and understandable practice of CTCI's sustainability values.
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Biodiversity-Themed Interactive Advocacy
To echo the core spirit of Sustainability Resonance and its belief that small actions can change ecosystems, Artgital used biodiversity as the theme and brought perceptible vitality into the booth. LED visuals recreated the 3D animated forms of precious Taiwanese species, building a virtual-real ecosystem that combined warmth and technology. Sustainability was no longer only a concept, but an experience visitors could personally join.

Visitors only needed to reach out and make a gesture of support to transform into representative species such as the Taipei tree frog and Taiwan blue magpie, becoming part of the ecosystem. Through real-time feedback on the interactive screen, they could see their own transformation process and gradually understand how daily behavior affects the environment, while learning concrete ways to protect species.

This area turned ecological education into an intuitive and meaningful interactive experience through edutainment. Every participation became a gentle response to biodiversity.
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Cross-Disciplinary Collaboration, Building the Warmest Ecosystem
To more fully express the way green engineering and green technology protect ecosystems, artgital introduced imagery of natural life into the space. The exhibition not only communicated ideas, but also carried a vibrant sense of life that visitors could feel.

Paper artist Hung Hsin-Fu, who has toured works across more than 30 countries and has long focused on Taiwan's natural ecology, was invited to create a site-specific paper sculpture installation for the booth. Using the warm and delicate language of paper, the work recreated the ecological forms of precious species such as the Formosan sika deer, Taiwan blue magpie, and Formosan landlocked salmon, shaping an ecological scene with both artistic warmth and sustainable meaning.
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Returning the Brand to Its Core, Letting It Speak for Sustainability
Exhibition design and advocacy forms matter, but the true core that drives sustainability always comes from the brand itself. Only when a company's values and actions are clearly understood can sustainable ideas continue to be communicated and practiced. For this reason, artgital began from the idea of helping the brand speak clearly and helping the public understand, then reconsidered how CTCI Group could communicate its sustainability commitment with visitors in the exhibition space.

The curation integrated CTCI Group's five sustainability achievements: green technology, green engineering, sustainability honors, social impact, and smart applications. With Leap Motion hand-tracking as the core, real-time gesture recognition and direction judgment transformed natural page-turning motions into digital content control, amplifying participation and making sustainability something visitors could personally feel, not only view.

At the same time, a sustainability forum symbolizing diverse dialogue extended brand value from the booth into everyday life and public discussion. The exhibition not only presented CTCI's sustainability results, but also became a starting point for ongoing dialogue between the brand and the public.

After completing the advocacy experience, visitors received a seed bookmark symbolizing a sustainability commitment. This extended the idea into daily life, and social sharing spread the participation journey outward from the booth, forming broader resonance and influence.
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Winning Recognition, Sustaining the Spirit
This curation successfully built a clear and influential sustainability narrative for CTCI Group and received substantial recognition. It won the highest Platinum honor at the Asia-Pacific Sustainability Exhibition Awards, and, through its advocacy design and in-depth guided-tour context, also received the Excellence in Sustainability Guided Tour Award, adding another important milestone for the brand in sustainability.

After the exhibition ended, the widely noticed paper-art ecological wall continued its sustainable meaning by moving to the first-floor lobby of CTCI Group headquarters, becoming a sustainability symbol within the company's everyday space. The curation did not end with the exhibition period. It allowed the spirit of sustainability to continue being seen, felt, and passed on within the brand environment.
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Credits
Client
CTCI Group - CTCI Corporation
Paper Art Work
Fu-Fong Cultural Enterprise