artgital 藝次元互動科技│Live Your Cool: Sprite Interactive Experience
Client
Sprite
Year
2025.07
Location
Taipei｜Taipei City Hall Bus Station
Tech
Motion Sensing
Type
Brand Activations
Industry
Food & Beverage
Live Your Cool: Sprite Interactive Experience
What We Do
Sprite's 2025 brand slogan left a strong impression through its campaign film featuring OSN and refreshing splashes. To let every consumer truly live their own version of cool, Artgital installed the Live Your Cool: Sprite Interactive Experience at Taipei City Hall Bus Station in the middle of summer.
By combining real-scene capture, AR technology, sound, and lighting, the experience recreated the cool splash sensation of drinking Sprite from the campaign film. Every passerby could use their most natural appearance to recreate a cool brand-ambassador-style photo.
By combining real-scene capture, AR technology, sound, and lighting, the experience recreated the cool splash sensation of drinking Sprite from the campaign film. Every passerby could use their most natural appearance to recreate a cool brand-ambassador-style photo.
Inviting Everyone to Live Your Cool
In Sprite's 2025 campaign film, brand ambassador OSN asks, "Who do you want to meet this summer?" To deepen recognition of Sprite's refreshing brand idea, artgital created a brand experience zone that integrated Unity, MediaPipe, Node.js, and ComfyUI. The system combined on-site sensing, real-time AI visual generation, and a UGC sharing mechanism into an immersive interactive performance.
Visitors could personally feel the refreshing splash sensation at the bus station without staff guidance. Adults and children alike could smoothly enjoy Sprite's cool and refreshing feeling.
Visitors could personally feel the refreshing splash sensation at the bus station without staff guidance. Adults and children alike could smoothly enjoy Sprite's cool and refreshing feeling.
Real-Time Human Sensing and Stable Local Generation
Unity was connected with MediaPipe to analyze the live scene in real time. When passersby entered the predefined interaction zone, the experience automatically began. Even in the busy flow of a bus-station environment, the system could trigger accurately without staff guidance, reducing accidental activations and repeated triggers caused by human interference.
To support the immediacy and stability required on site, a local Node.js service was used as the bridge between the front-end system and ComfyUI. Without relying on an external cloud service, the AI visual generation process could run stably and keep the real-time interaction uninterrupted.
To support the immediacy and stability required on site, a local Node.js service was used as the bridge between the front-end system and ComfyUI. Without relying on an external cloud service, the AI visual generation process could run stably and keep the real-time interaction uninterrupted.
AI Multi-Depth Portrait Cutout and Brand Visual Composition
AI used multiple depth models and procedural masks at the same time, allowing high-quality portrait visuals to be generated even in a complex, multi-layered environment. The system accurately separated participants from the background, removed non-target crowds, and kept only the bus-station setting and the participant.
Brand effect assets were then composited into the image, and Unity displayed the final result on the main screen. The output created a strong, on-site visual impact and delivered an immediate feeling of cool refreshment.
Brand effect assets were then composited into the image, and Unity displayed the final result on the main screen. The output created a strong, on-site visual impact and delivered an immediate feeling of cool refreshment.
Over 1,500 Cool Poses, Refreshing the Whole Summer
The experience attracted more than 1,500 participants. With a simple and eye-catching flow, it achieved a completion rate of over 50% even without staff guidance. From passing travelers and nearby shop staff to brand ambassador OSN himself, visitors joined the experience and captured joyful, refreshing photos that fully expressed the Sprite brand spirit.
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