artgital 藝次元互動科技│Gogo-no-Kocha Classical Afternoon Tea Salon
Client
KIRIN
Year
2025.09
Location
Online
Tech
Generative AI Experiences / Web & App Development
Type
Online Engagements
Industry
Food & Beverage
Gogo-no-Kocha Classical Afternoon Tea Salon
What We Do
As the brand that best understands aristocratic afternoon tea culture, Gogo-no-Kocha opened an elegant and imaginative time-travel experience for the public. Classical Afternoon Tea Salon transformed each consumer into an 18th-century duke or duchess, invited to enter an exclusive salon gathering for the highest nobility. From receiving the invitation and entering each social interaction at the tea party to having a dedicated painter create a portrait, the entire journey used delicate rituals to shape an atmosphere of distinction.
At the end, AI technology preserved this time-travel journey as an everlasting memory: a personal AI aristocratic portrait, paired with noble tags unlocked during the process. The character became more dimensional and more personal.
This was more than an experience. It was a classical aristocratic narrative that truly belonged to each visitor.
At the end, AI technology preserved this time-travel journey as an everlasting memory: a personal AI aristocratic portrait, paired with noble tags unlocked during the process. The character became more dimensional and more personal.
This was more than an experience. It was a classical aristocratic narrative that truly belonged to each visitor.
The Brand That Understands Aristocratic Afternoon Tea
Gogo-no-Kocha's brand logo is inspired by the Duchess of Bedford, a key figure in the birth of English afternoon tea culture in the 18th century. She turned the tea ritual into a symbol of elegance and status, and the brand uses her as a symbol to continue that charming aristocratic refinement in the modern day.
To let consumers truly step into this history, we used time travel as the main concept and brought visitors back to the 18th century, when afternoon tea was born. In a recreated tea salon setting, visitors personally experienced the etiquette and refinement of English aristocracy while savoring the elegant culture carried by Gogo-no-Kocha.
To let consumers truly step into this history, we used time travel as the main concept and brought visitors back to the 18th century, when afternoon tea was born. In a recreated tea salon setting, visitors personally experienced the etiquette and refinement of English aristocracy while savoring the elegant culture carried by Gogo-no-Kocha.
Ritual-Led UI, Writing Your Noble Story
To make the experience feel like true time travel, we infused each stage with detailed ritual design. The journey began with the reception of a tea-party butler, followed by an invitation granted only to dukes and duchesses to confirm each guest's title. As visitors entered the tea party, their choices of refreshments, aristocratic social responses, and even a sudden small incident transformed a standard Q&A flow into a narrative experience rich with imagery, as if they had truly stepped into an 18th-century noble tea party.
At the end, the role of a court painter was used to present the generation of the AI portrait, giving the time-travel story an elegant and fitting conclusion. The overall experience unfolded like a story, turning a technology-led AI interaction into an immersive journey through time.
At the end, the role of a court painter was used to present the generation of the AI portrait, giving the time-travel story an elegant and fitting conclusion. The overall experience unfolded like a story, turning a technology-led AI interaction into an immersive journey through time.
Classical Painting References, Shaping Multiple Noble Lives
To make the aristocratic image in the final AI portrait more vivid, we referenced painters such as James Tissot and Albert Lynch, whose works often depict aristocracy and English afternoon tea. From common afternoon-tea scenes in these paintings, five forms of noble life were developed: music hall, study, lakeside, garden, and racetrack. These settings gave each portrait a unique personality.
We also developed 18th Century Aristocratic Style Training for AI Portrait Generation, using classical paintings as AI training references so different scenes could maintain a consistent aristocratic visual style and help visitors immerse themselves in their own noble world.
We also developed 18th Century Aristocratic Style Training for AI Portrait Generation, using classical paintings as AI training references so different scenes could maintain a consistent aristocratic visual style and help visitors immerse themselves in their own noble world.
Exclusive AI Tags, A Brilliant Noble Finale
To make each time-travel journey a unique chapter, every choice and response made while becoming a noble character was analyzed by AI to generate a personal aristocratic hashtag. The final result was no longer only a portrait, but an aristocratic epic written by the visitor. The afternoon-tea journey became more than a fleeting dream and turned into the first impression consumers associated with the brand.
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