artgital 藝次元互動科技│Galaxy Z Fold7 Wonder Street
Client
Samsung
Year
2025.09
Location
Taipei｜Shin Kong Mitsukoshi Xinyi Place（A8）
Tech
Others
Type
Brand Activations
Industry
Technology
Galaxy Z Fold7 Wonder Street
What We Do
Samsung teamed up with Mark Gonzales to create Galaxy Z Fold7 Wonder Street, bringing flagship technology and street culture together to build a visually striking landmark in Xinyi and spark social conversation.
The space combined a street-style salon with four scenario-based experience zones. Galaxy Z Fold7's extreme slimness and foldable form were translated into spatial design language, guiding visitors to unlock the advanced applications of Galaxy AI and Gemini Live across different lifestyle contexts. At the same time, the experience showed how the flagship device could move fluidly between efficient business use and trend-driven creative expression.
The space combined a street-style salon with four scenario-based experience zones. Galaxy Z Fold7's extreme slimness and foldable form were translated into spatial design language, guiding visitors to unlock the advanced applications of Galaxy AI and Gemini Live across different lifestyle contexts. At the same time, the experience showed how the flagship device could move fluidly between efficient business use and trend-driven creative expression.
When Samsung Flagship Technology Meets American Street Culture
In Taipei's Xinyi District, Samsung's signature brand blue became the core of a street-style salon display space that blended a technology atmosphere with American street culture. Galaxy Z Fold7's extreme slimness and foldable form served as the central concept, while highly recognizable inflatable installations and large architectural volumes amplified foot traffic on site. Mark Gonzales' iconic street illustrations were also integrated throughout the space, allowing the two brand identities to echo each other and strengthening the recognition of the collaboration. The result was an experience atmosphere that felt both street-inspired and flagship-tech driven.
Four Wonder Worlds, Showing Samsung's Flagship in Every Scenario
Built on an open and flowing display layout, artgital created four independent yet connected wonder experience scenes, presenting the many ways Samsung's flagship device can be used in daily life. Visitors could move freely between zones and experience the diverse functions of Galaxy AI and Gemini Live through different scenarios, from image generation and smart operation to voice assistance. The full journey showed Galaxy Z Fold7's adaptability and versatility across everyday life, creation, entertainment, and business.
Credits
Client
Samsung
Agency
Leo Burnett
Production & Design
artgital
Spatial Design Collaboration
SaöLu Studio
↑