artgital 藝次元互動科技│Lay's Squid Game

Lay's Squid Game invited consumers to enter the game through LINE OA and use AI face-swapping to become a challenger in a Squid Game-inspired experience. The game included three levels that had to be completed in sequence for a chance to share a million-dollar prize.

The first level, "Red Light, Green Light," used the camera to detect player movement and smiles. The second level, "Dalgona," asked players to tap the candy outline on screen until it was fully removed. The third level, "Glass Bridge," challenged players to choose left or right glass panels and move forward by luck and intuition.

Hidden Easter eggs added more surprise and helped players improve their chances. Logo recognition, air-blow detection, and tilt sensing all triggered special effects, creating a richer phone-based interaction. The event ran from December 18, 2024 to January 23, 2025.