artgital 藝次元互動科技│FUN Unleashed
Client
New Balance
Year
2024.08
Location
Taipei｜Songshan Cultural and Creative Park
Tech
Interactive Installations / Motion Sensing
Type
Brand Activations
Industry
Sports & Lifestyle
FUN Unleashed
What We Do
A giant laptop. An oversized keyboard. A playful way to step away negative energy.
FUN Unleashed at Songshan Cultural and Creative Park in Taipei turned the MORE v5 shoe into a giant laptop experience controlled by visitors' feet. By typing their name into the file, visitors received an exclusive New Balance energy statement.
The interaction included playful Easter eggs and dark humor, encouraging office workers to release daily stress through a 100% enlarged typing experience. By recreating a familiar office action at an exaggerated scale, the experience connected the shoe's thick cushioning and rebound with emotional stress relief.
FUN Unleashed at Songshan Cultural and Creative Park in Taipei turned the MORE v5 shoe into a giant laptop experience controlled by visitors' feet. By typing their name into the file, visitors received an exclusive New Balance energy statement.
The interaction included playful Easter eggs and dark humor, encouraging office workers to release daily stress through a 100% enlarged typing experience. By recreating a familiar office action at an exaggerated scale, the experience connected the shoe's thick cushioning and rebound with emotional stress relief.
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