artgital 藝次元互動科技│The Doritos Giant Arm-Wrestling Fighter 2024 (Legend Returns)
Client
-
Year
2024.03
Location
Taipei｜Syntrend Creative Park, Huashan 1914 Creative Park
Taichung｜Far Eastern Department Store
Kaohsiung｜Kaohsiung Arena
Yilan｜Luna Plaza
Tech
Interactive Installations / Motion Sensing
Type
Brand Activations
Industry
Food & Beverage
The Doritos Giant Arm-Wrestling Fighter 2024 (Legend Returns)
What We Do
New visuals. New venues. New partners.
Still super-powered, still backing you all the way. BOLD AGAIN.
The Doritos Giant Arm-Wrestling Fighter entered its fifth year with a refreshed stage design and an even bolder presence. Teams of two shook the Doritos Power Supply Device together, sending energy to the giant mechanical arm for a chance to defeat their opponent and win a full box of Doritos.
To match Doritos' new brand visual identity, the device and stage were redesigned to give visitors a fresh visual experience. The tour also expanded beyond Taiwan's six major cities for the first time, with stops in Taipei, Taichung, Kaohsiung, and Yilan.
Across ten event days, the campaign recorded 7,926 participants, and the first event alone generated more than 5,067 social interactions. Doritos powers you up and backs you all the way.
Still super-powered, still backing you all the way. BOLD AGAIN.
The Doritos Giant Arm-Wrestling Fighter entered its fifth year with a refreshed stage design and an even bolder presence. Teams of two shook the Doritos Power Supply Device together, sending energy to the giant mechanical arm for a chance to defeat their opponent and win a full box of Doritos.
To match Doritos' new brand visual identity, the device and stage were redesigned to give visitors a fresh visual experience. The tour also expanded beyond Taiwan's six major cities for the first time, with stops in Taipei, Taichung, Kaohsiung, and Yilan.
Across ten event days, the campaign recorded 7,926 participants, and the first event alone generated more than 5,067 social interactions. Doritos powers you up and backs you all the way.
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