artgital 藝次元互動科技│Z.N.E. LAB Immersive Light and Shadow Interactive Space
Client
adidas
Year
2023.09
Location
Taipei｜Vie Show Cinemas Xinyi
Tech
Motion Sensing
Type
Immersive Experiences /Brand Activations
Industry
Sports & Lifestyle
Z.N.E. LAB Immersive Light and Shadow Interactive Space
What We Do
Build your Z.N.E. avatar and create a personal light-and-shadow performance through motion.
To introduce the adidas Z.N.E. series, Z.N.E. LAB Immersive Light and Shadow Interactive Space used technology to capture visitors' focus. Each visitor selected a theme, generated a Z.N.E. virtual avatar, and wore sensing devices that captured body movement in real time.
As visitors moved, light trails, particles, and other visual effects responded across the immersive space, turning focus and movement into a personal performance.
After the experience, visitors scanned a QR Code to upload and share their video, extending their focus trail into social media. The activation ran at Vie Show Cinemas Xinyi in Taipei from September 1 to September 10, 2023.
To introduce the adidas Z.N.E. series, Z.N.E. LAB Immersive Light and Shadow Interactive Space used technology to capture visitors' focus. Each visitor selected a theme, generated a Z.N.E. virtual avatar, and wore sensing devices that captured body movement in real time.
As visitors moved, light trails, particles, and other visual effects responded across the immersive space, turning focus and movement into a personal performance.
After the experience, visitors scanned a QR Code to upload and share their video, extending their focus trail into social media. The activation ran at Vie Show Cinemas Xinyi in Taipei from September 1 to September 10, 2023.
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