artgital 藝次元互動科技│The Doritos Giant Arm-Wrestling Fighter 2023 (Grand Return)
Client
Doritos
Year
2023.09
Location
Taipei｜Syntrend Creative Park, Huashan 1914 Creative Park
Taichung｜Mitsui Outlet Park
Kaohsiung｜Kaohsiung Arena
Tech
Interactive Installations / Motion Sensing
Type
Brand Activations
Industry
Food & Beverage
The Doritos Giant Arm-Wrestling Fighter 2023 (Grand Return)
What We Do
The heat continued with the 2.5-meter Doritos Giant Arm-Wrestling Fighter.
Now in its third year, the Doritos Giant Arm-Wrestling Fighter attracted many prepared challengers. Teams worked together to shake the Doritos Power Supply Device, sending energy to the giant mechanical arm and knocking down their opponents.
The tour visited Taipei, Taichung, and Kaohsiung, including Syntrend Creative Park, Huashan 1914 Creative Park, Mitsui Outlet Park, and Kaohsiung Arena. After the match, participants could upload their victory photos and cheering photos, carrying the on-site excitement into online sharing and taking Doritos home with them.
Across five events, the campaign attracted 7,623 participants and generated 5,134 social shares. Doritos powers you up and backs you all the way.
Now in its third year, the Doritos Giant Arm-Wrestling Fighter attracted many prepared challengers. Teams worked together to shake the Doritos Power Supply Device, sending energy to the giant mechanical arm and knocking down their opponents.
The tour visited Taipei, Taichung, and Kaohsiung, including Syntrend Creative Park, Huashan 1914 Creative Park, Mitsui Outlet Park, and Kaohsiung Arena. After the match, participants could upload their victory photos and cheering photos, carrying the on-site excitement into online sharing and taking Doritos home with them.
Across five events, the campaign attracted 7,623 participants and generated 5,134 social shares. Doritos powers you up and backs you all the way.
↑