artgital 藝次元互動科技│Test Your Hungry Zombie Type
Client
SNICKERS
Year
2023.08
Location
Online
Tech
Web & App Development / AR / VR
Type
Online Engagements
Industry
Food & Beverage
Test Your Hungry Zombie Type
What We Do
Personality quiz meets AR filter, bringing hungry zombies to life.
When hunger strikes, anyone can turn into a "hungry zombie." Test Your Hungry Zombie Type imagined hunger spreading across South Korea, Thailand, the Philippines, Malaysia, and Taiwan, inviting consumers to discover which zombie type they might become.
Visitors answered hunger-related questions, then used the camera to transform into their zombie type through AR effects. The interaction connected SNICKERS' hunger-satisfaction message with playful self-discovery, social sharing, and prize opportunities.
When hunger hits, grab a SNICKERS.
When hunger strikes, anyone can turn into a "hungry zombie." Test Your Hungry Zombie Type imagined hunger spreading across South Korea, Thailand, the Philippines, Malaysia, and Taiwan, inviting consumers to discover which zombie type they might become.
Visitors answered hunger-related questions, then used the camera to transform into their zombie type through AR effects. The interaction connected SNICKERS' hunger-satisfaction message with playful self-discovery, social sharing, and prize opportunities.
When hunger hits, grab a SNICKERS.
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