artgital 藝次元互動科技│Finding Lay's in "Along the River During the Qingming Festival"
Client
Lay's
Year
2023.06
Location
Online
Tech
Web & App Development
Type
Online Engagements
Industry
Food & Beverage
Finding Lay's in "Along the River During the Qingming Festival"
What We Do
Modern people enjoy Lay's. Ancient people enjoy Lay's too.
In collaboration with the National Palace Museum, Lay's transformed Along the River During the Qingming Festival into a long scroll-style treasure hunt. Visitors entered the ancient world, searched for Lay's, and discovered playful Easter eggs along the way.
Each pack of Lay's became a chance to join the prize draw, connecting product purchase with the digital treasure hunt.
During the campaign, 16,574 people participated and played 473,719 times, turning the classic painting into a cultural, playful, and highly repeatable Lay's experience.
In collaboration with the National Palace Museum, Lay's transformed Along the River During the Qingming Festival into a long scroll-style treasure hunt. Visitors entered the ancient world, searched for Lay's, and discovered playful Easter eggs along the way.
Each pack of Lay's became a chance to join the prize draw, connecting product purchase with the digital treasure hunt.
During the campaign, 16,574 people participated and played 473,719 times, turning the classic painting into a cultural, playful, and highly repeatable Lay's experience.
↑