artgital 藝次元互動科技│Romantic Love Cup
Client
Häagen-Dazs
Year
2023.06
Location
Online & Taipei｜BellaVita
Tech
Web & App Development
Type
Online Engagements /Brand Activations
Industry
Food & Beverage
Romantic Love Cup
What We Do
Häagen-Dazs Romantic Love Cup connected colorful Pierre Hermé macarons, romantic flavors, and personalized sharing in an online and offline experience at BellaVita in Taipei.
Visitors uploaded a photo with their loved one, selected a color that represented their favorite flavor, and placed the image into an elegant Häagen-Dazs checked background. The experience generated a personalized Romantic Love Cup visual that could be shared to the Häagen-Dazs fan page.
By combining product imagery with personal memories, the campaign allowed both on-site and online participants to join the launch, receive a limited cup-lid experience, and be among the first to enjoy the new seasonal flavors.
Visitors uploaded a photo with their loved one, selected a color that represented their favorite flavor, and placed the image into an elegant Häagen-Dazs checked background. The experience generated a personalized Romantic Love Cup visual that could be shared to the Häagen-Dazs fan page.
By combining product imagery with personal memories, the campaign allowed both on-site and online participants to join the launch, receive a limited cup-lid experience, and be among the first to enjoy the new seasonal flavors.
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