artgital 藝次元互動科技│LEGO Sweet Bunny New Year Adventure
Client
LEGO
Year
2023.01
Location
Taipei｜Uni-President Department Store
Tech
Interactive Installations
Type
Brand Activations
Industry
Media & Entertainment
LEGO Sweet Bunny New Year Adventure
What We Do
LEGO Sweet Bunny New Year Adventure filled the Lunar New Year season with playful LEGO energy.
▌Creative Red Envelope Builder
Visitors used the LEGO DOTS visual language to design a one-of-a-kind Year of the Rabbit red envelope. After entering their name, they could scan a QR Code and download the finished design to their phone.
▌Carrot Harvest Festival
With New Year music and drumsticks, visitors played a joyful rhythm game celebrating a year of harvest.
▌Blessing Sky Lantern Fun
This challenge combined physical LEGO building with a digital sky lantern. After building a LEGO rabbit and selecting a New Year blessing on screen, the rabbit carried the blessing lantern up the hillside and released it into the sky above the grassland.
The activation ran at Uni-President Department Store's 2F Dream Plaza in Taipei from January 12 to February 19, 2023.
▌Creative Red Envelope Builder
Visitors used the LEGO DOTS visual language to design a one-of-a-kind Year of the Rabbit red envelope. After entering their name, they could scan a QR Code and download the finished design to their phone.
▌Carrot Harvest Festival
With New Year music and drumsticks, visitors played a joyful rhythm game celebrating a year of harvest.
▌Blessing Sky Lantern Fun
This challenge combined physical LEGO building with a digital sky lantern. After building a LEGO rabbit and selecting a New Year blessing on screen, the rabbit carried the blessing lantern up the hillside and released it into the sky above the grassland.
The activation ran at Uni-President Department Store's 2F Dream Plaza in Taipei from January 12 to February 19, 2023.
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