artgital 藝次元互動科技│Poppables Sharpshooter
Client
Lay's Poppables
Year
2022.02
Location
Online
Tech
Web & App Development
Type
Online Engagements
Industry
Food & Beverage
Poppables Sharpshooter
What We Do
Lay's Poppables used Poppables Sharpshooter to communicate the snack's three-dimensional crunch through a mobile shooting game. Visitors entered the game by scanning the TV commercial QR Code or clicking the Facebook post, then tapped the screen to shoot Poppables into a giant mouth for points.
The game turned the product's light, crispy texture into an energetic challenge. After playing, visitors entered a nickname to generate a personal player card; higher scores unlocked stronger titles and more heroic card designs.
Participants could share their player cards on Facebook for a chance to win a box of Lay's Poppables. The campaign attracted 20,653 players and generated 8,374 player cards, turning the product trial message into a fun and shareable experience.
The game turned the product's light, crispy texture into an energetic challenge. After playing, visitors entered a nickname to generate a personal player card; higher scores unlocked stronger titles and more heroic card designs.
Participants could share their player cards on Facebook for a chance to win a box of Lay's Poppables. The campaign attracted 20,653 players and generated 8,374 player cards, turning the product trial message into a fun and shareable experience.
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