artgital 藝次元互動科技│Catch the Chips
Client
Lay's
Year
2022.03
Location
TVC, Online, DOOH｜Ximending AT Plaza, Xinyi Digital Wall
Tech
Web & App Development
Type
Brand Activations /Online Engagements
Industry
Food & Beverage
Catch the Chips
What We Do
Lay's Catch the Chips turned the message "joy after joy" into a 48-hour cross-channel game across TV, Facebook, and outdoor digital screens at Ximending AT Plaza and the Xinyi Digital Wall.
Consumers scanned QR Code with their phones and used the Lay's package on screen to catch falling chips for points. Scores could continue accumulating after login, and players could share their scores to the Lay's Facebook event post for a chance to win an iPhone 13 and a full box of Lay's.
The campaign included three touchpoints: TV ads, Facebook fan-page posts that disappeared after one minute, and outdoor screens at Ximending and MRT Taipei City Hall Station. During the 48-hour event, the game reached 726,632 plays and more than 36 million virtual chips caught across Taiwan, bringing Lay's joy into home viewing, social scrolling, and shopping trips.
Consumers scanned QR Code with their phones and used the Lay's package on screen to catch falling chips for points. Scores could continue accumulating after login, and players could share their scores to the Lay's Facebook event post for a chance to win an iPhone 13 and a full box of Lay's.
The campaign included three touchpoints: TV ads, Facebook fan-page posts that disappeared after one minute, and outdoor screens at Ximending and MRT Taipei City Hall Station. During the 48-hour event, the game reached 726,632 plays and more than 36 million virtual chips caught across Taiwan, bringing Lay's joy into home viewing, social scrolling, and shopping trips.
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