artgital 藝次元互動科技│Ultimate Fruit Holiday 360 Immersive Website
Client
Häagen-Dazs
Year
2022.07
Location
Online
Tech
Web & App Development
Type
Online Engagements
Industry
Food & Beverage
Ultimate Fruit Holiday 360 Immersive Website
What We Do
Häagen-Dazs created the Ultimate Fruit Holiday 360 Immersive Website as an online vacation experience for its Ultimate Fruit flavor series. The website used a 360-degree environment to let visitors feel a summer holiday atmosphere from home while deepening awareness of the new product launch.
Visitors began at a virtual hotel entrance and chose between two themed spaces. In the Fruit Suite, they could pick a holiday theme song, watch TV, answer questions, and open the refrigerator to discover hidden surprises. At the Summer Pool, they could dive, cut watermelon, enjoy ice cream, or simply chill by the pool from different viewing angles.
By completing the hidden Easter eggs, visitors could receive Häagen-Dazs coupons, share personalized vacation postcards on Facebook, and enter a draw for a stay at W Taipei. During the campaign, the website attracted 15,000 experiences across Taiwan and Hong Kong.
Visitors began at a virtual hotel entrance and chose between two themed spaces. In the Fruit Suite, they could pick a holiday theme song, watch TV, answer questions, and open the refrigerator to discover hidden surprises. At the Summer Pool, they could dive, cut watermelon, enjoy ice cream, or simply chill by the pool from different viewing angles.
By completing the hidden Easter eggs, visitors could receive Häagen-Dazs coupons, share personalized vacation postcards on Facebook, and enter a draw for a stay at W Taipei. During the campaign, the website attracted 15,000 experiences across Taiwan and Hong Kong.
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