artgital 藝次元互動科技│Crunch Comes Your Way
Client
Science Noodles
Year
2022.09
Location
Online
Tech
AR / VR
Type
Online Engagements
Industry
Food & Beverage
Crunch Comes Your Way
What We Do
Science Noodles launched Crunch Comes Your Way as an online AR filter game, turning the snack's crispy personality into a playful outer-space challenge. The experience invited consumers to open the filter, move their faces left and right, and "catch" flying Science Noodles pieces for points.
After playing, participants could transform into a cute alien character with sparkling eyes and full cheeks through AR effects, making the experience easy to share with friends and family. A second interaction was unlocked by turning on the front camera and scanning the Science Noodles package, which activated an Easter egg filter and expanded the game into a fantasy universe exploration.
The two-week campaign attracted many players to take on the challenge, using filters to bring the crunch of Science Noodles directly into consumers' daily social interactions.
After playing, participants could transform into a cute alien character with sparkling eyes and full cheeks through AR effects, making the experience easy to share with friends and family. A second interaction was unlocked by turning on the front camera and scanning the Science Noodles package, which activated an Easter egg filter and expanded the game into a fantasy universe exploration.
The two-week campaign attracted many players to take on the challenge, using filters to bring the crunch of Science Noodles directly into consumers' daily social interactions.
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