artgital 藝次元互動科技│Advanced Night Repair Energy Recharge Ride
Client
Estée Lauder
Year
2022.08
Location
Taiwan｜Department Store Roadshow
Tech
Interactive Installations
Type
Brand Activations
Industry
Beauty & Healthcare
Advanced Night Repair Energy Recharge Ride
What We Do
Estée Lauder created the Advanced Night Repair Energy Recharge Ride as a Taiwan department-store roadshow experience. The installation translated Advanced Night Repair's "seven repair energies" into a fast-charging racing game, allowing participants to feel the product message through movement.
Participants stepped onto the pedal device, scanned a QR code to log in, and began the challenge. Sensor detection measured their pedaling speed; the faster they moved, the faster the seven energy bars lit up on screen and the higher their score became. A live leaderboard added a competitive layer and encouraged repeat play.
Across 22 roadshow stops in one month, the activation drew steady lines at each venue and rewarded the top ten scorers with Advanced Night Repair gift sets.
Participants stepped onto the pedal device, scanned a QR code to log in, and began the challenge. Sensor detection measured their pedaling speed; the faster they moved, the faster the seven energy bars lit up on screen and the higher their score became. A live leaderboard added a competitive layer and encouraged repeat play.
Across 22 roadshow stops in one month, the activation drew steady lines at each venue and rewarded the top ten scorers with Advanced Night Repair gift sets.
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