artgital 藝次元互動科技│The Doritos Giant Arm-Wrestling Fighter 2022 (Returns Stronger Than Ever)
Client
Doritos
Year
2022.07
Location
Taipei｜Huashan 1914 Creative Park
Taichung｜Far Eastern Department Store
Kaohsiung｜Kaohsiung Arena
Tech
Interactive Installations / Motion Sensing
Type
Brand Activations
Industry
Food & Beverage
The Doritos Giant Arm-Wrestling Fighter 2022 (Returns Stronger Than Ever)
What We Do
A 2.5-meter Doritos Giant Arm-Wrestling Fighter returned with stronger stage energy, a new night-arena mode, and eye-catching sound and lighting effects.
Players competed in teams of two, shaking the Doritos Power Supply Device as fast as possible to send energy to the giant mechanical arm. The faster they shook, the more power the arm received, and the greater their chance of winning.
A large LED screen showed the match progress in real time, while the light-sensing arena and energetic music kept the audience fully engaged. The photo area also encouraged winners to share their trophies online, extending the live excitement into social media.
Across five tour stops in Taipei, Taichung, and Kaohsiung, the event recorded 8,514 participants and generated 6,212 social shares.
Players competed in teams of two, shaking the Doritos Power Supply Device as fast as possible to send energy to the giant mechanical arm. The faster they shook, the more power the arm received, and the greater their chance of winning.
A large LED screen showed the match progress in real time, while the light-sensing arena and energetic music kept the audience fully engaged. The photo area also encouraged winners to share their trophies online, extending the live excitement into social media.
Across five tour stops in Taipei, Taichung, and Kaohsiung, the event recorded 8,514 participants and generated 6,212 social shares.
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