artgital 藝次元互動科技│HeySong Camellia Work-out & Eating Rhythm Campaign
Client
HeySong (Camellia Green Tea)
Year
2021.05
Location
Online
Tech
Web & App Development
Type
Online Engagements
Industry
Food & Beverage
Awards
2021 Digital Singularity Awards Bronze Award Category | Entertainment Marketing – Best Music Entertainment Campaign
2021 Times Chinese Advertising Awards Gold Award Category | Golden Finger Awards/Marketing/Mobile Marketing
2021 Times Chinese Advertising Awards Honorable Mention Category | Golden Finger Awards/Application/Technology Application
HeySong Camellia Work-out & Eating Rhythm Campaign
What We Do
Create Your Own Work-Out & Eating Rhythm and Let's Drink HeySong Camellia!
" HeySong Camellia Work-out & Eating Rhythm " campaign website:
● Visual: The spokespersons, Yu-En Huang and Yang-Lin Wu, who are regarded as the "Muyao 4 Super Playing" by netizens, will be transformed into illustrated characters to call on netizens to join "Remix your own Work-out & Eating Rhythm " campaign. This functional tea’s target customers , office workers and gym goers, have been added to the characters to enhance customer’s resonance. The interactive design brings the eye-catching effect, meanwhile, creates the buzz and generates trend and engagement.
● Music: Incorporating the brand's annual marketing concept, appealing melody "Work-out & Eating Drink Camellia!" into the game, turning "work-out" and "eating" into sounds. The music stimulates participation and resonance, deepens customer’s interaction as well as communication, and further strengthens the brand awareness as well.
● Uniqueness: Upon completion of the creation, users are able to create their own brain-washing meme songs and share them with the social community. The unique and exclusive rhythms are spread on social media and brainwash consumers continuously.
Social media marketing: (Weekly Lucky Draw Incentive)
Week 1: If food could roar, what would they want to say?
Week 2: If body fat could sing, what would they want to sing?
Through the personified texts and visuals, the post delivers the rage of food being disguised by humans and the will of “fat man” to exercise to defeat body fat. The nonsense style of the posts attract netizens’ attention and willingness to participate in the campaign.
Week 3: " The Daily Life of Work-out and Eating! "
We simulate a music platform which is known to the public and continue to generate trend by releasing a "Work-out and Eating Daily" music list.
Week 4: The "All Taiwan Camellia Fans' Music Compilation Album" is released.
Releasing the music creations by the netizens is a perfect ending to the series. Meanwhile, the final wave of this campaign builds up the social media buzz as well.
" HeySong Camellia Work-out & Eating Rhythm " campaign website:
● Visual: The spokespersons, Yu-En Huang and Yang-Lin Wu, who are regarded as the "Muyao 4 Super Playing" by netizens, will be transformed into illustrated characters to call on netizens to join "Remix your own Work-out & Eating Rhythm " campaign. This functional tea’s target customers , office workers and gym goers, have been added to the characters to enhance customer’s resonance. The interactive design brings the eye-catching effect, meanwhile, creates the buzz and generates trend and engagement.
● Music: Incorporating the brand's annual marketing concept, appealing melody "Work-out & Eating Drink Camellia!" into the game, turning "work-out" and "eating" into sounds. The music stimulates participation and resonance, deepens customer’s interaction as well as communication, and further strengthens the brand awareness as well.
● Uniqueness: Upon completion of the creation, users are able to create their own brain-washing meme songs and share them with the social community. The unique and exclusive rhythms are spread on social media and brainwash consumers continuously.
Social media marketing: (Weekly Lucky Draw Incentive)
Week 1: If food could roar, what would they want to say?
Week 2: If body fat could sing, what would they want to sing?
Through the personified texts and visuals, the post delivers the rage of food being disguised by humans and the will of “fat man” to exercise to defeat body fat. The nonsense style of the posts attract netizens’ attention and willingness to participate in the campaign.
Week 3: " The Daily Life of Work-out and Eating! "
We simulate a music platform which is known to the public and continue to generate trend by releasing a "Work-out and Eating Daily" music list.
Week 4: The "All Taiwan Camellia Fans' Music Compilation Album" is released.
Releasing the music creations by the netizens is a perfect ending to the series. Meanwhile, the final wave of this campaign builds up the social media buzz as well.
↑