artgital 藝次元互動科技│The Doritos Giant Arm-Wrestling Fighter 2.0 (Ultimate Edition)
Client
Doritos
Year
2021.03
Location
Taipei｜Shin Kong Mitsukoshi Taipei Station Store Plaza, Huashan 1914 Creative Park
Taichung｜Shin Kong Mitsukoshi
Kaohsiung｜Kaohsiung Arena
Tech
Interactive Installations / Motion Sensing
Type
Brand Activations
Industry
Food & Beverage
Awards
2021 Digital Singularity Awards Bronze Award Category | Digital Technology – Best IoT Application
The Doritos Giant Arm-Wrestling Fighter 2.0 (Ultimate Edition)
What We Do
A 2.5-meter tall "The Doritos Giant Arm-Wrestling Fighter" allows you to fight against your opponents in a once-in-a-century match!
The contestants used their hands and feet to shake the "Doritos Power Supply Device" vigorously in order to send their accumulated kinetic energy to the Doritos wrist fighter machine to fight against their opponents.
In addition, the atmosphere of the shopping district created by the sound and light effects attracted people to the event. Audiences could choose which team they support (Nacho Cheese / Golden Cheese) and cheer for them. If their chosen team wins, they will win a pack of Doritos.
Finally, the event was held in this way brought both gamers and audiences together. Not only did participants play hard on stage, but the audiences off the stage could also cheered them up, creating a fun and exciting atmosphere both on and off stage. There was also a photo area off stage for Generation Z consumers who won prizes to share the results of the event on social media.
The contestants used their hands and feet to shake the "Doritos Power Supply Device" vigorously in order to send their accumulated kinetic energy to the Doritos wrist fighter machine to fight against their opponents.
In addition, the atmosphere of the shopping district created by the sound and light effects attracted people to the event. Audiences could choose which team they support (Nacho Cheese / Golden Cheese) and cheer for them. If their chosen team wins, they will win a pack of Doritos.
Finally, the event was held in this way brought both gamers and audiences together. Not only did participants play hard on stage, but the audiences off the stage could also cheered them up, creating a fun and exciting atmosphere both on and off stage. There was also a photo area off stage for Generation Z consumers who won prizes to share the results of the event on social media.
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