artgital 藝次元互動科技│Don't hold back! Double 11 shopping Festival
Client
PChome
Year
2020.11
Location
Online + Taipei｜Huashan 1914 Creative Park
Tech
AR / VR / Web & App Development
Type
Brand Activations /Online Engagements
Industry
Special Projects & Others
Don't hold back! Double 11 shopping Festival
What We Do
Double 11 (Singles Day) global shopping festival has been the biggest sale of the year to all EC. How does PChome capture consumers’ attention to promote their physical and online businesses on Double 11?
We scale up the original size of the PChome shipping box and place the giant installation in Huashan 1914 Creative Park day and night. The installation is accompanied by the cute smile of BOXMAN, the mascot of PChome, to attract people’s attention.
People can hear the doorbell when they stand in front of BOXMAN, which let them experience the moment of joy as they get the home delivery from PChome.
With O2O application, the physical eye-catching installation and AR filter, it makes the number of social media following rose sharply for PChome on Double 11!
We scale up the original size of the PChome shipping box and place the giant installation in Huashan 1914 Creative Park day and night. The installation is accompanied by the cute smile of BOXMAN, the mascot of PChome, to attract people’s attention.
People can hear the doorbell when they stand in front of BOXMAN, which let them experience the moment of joy as they get the home delivery from PChome.
With O2O application, the physical eye-catching installation and AR filter, it makes the number of social media following rose sharply for PChome on Double 11!
↑