artgital 藝次元互動科技│LEGO Fun - The Year of Rat!
Client
LEGO
Year
2020.01
Location
Taipei｜Uni-Ustyle Department Store, B2 Event Space
Tech
Interactive Installations
Type
Brand Activations
Industry
Media & Entertainment
LEGO Fun - The Year of Rat!
What We Do
To welcome the year of Rat, LEGO launches a new Chinese Lunar New Year Temple Fair Set. By making it 30 times larger, LEGO creates a series of barrier-breaking activities for people to enjoy the atmosphere of Lunar New Year.
One of the activities, Waking Up The Pig, has a cute interaction design. You can wake up the LEGO Man by shaking the Chinese Bolang-Gu (Chinese pellet drum).
After finishing all activities, kids can choose the frame of their own Chinese zodiac sign by touching the screen, and then get the photo with LEGO characters, kids’ names will be printed on the customized photos as well.
One of the activities, Waking Up The Pig, has a cute interaction design. You can wake up the LEGO Man by shaking the Chinese Bolang-Gu (Chinese pellet drum).
After finishing all activities, kids can choose the frame of their own Chinese zodiac sign by touching the screen, and then get the photo with LEGO characters, kids’ names will be printed on the customized photos as well.
↑