artgital 藝次元互動科技│Light Exhibition of Flavors
Client
Lay’s
Year
2019.11
Location
Taipei｜Huashan 1914 Creative Park
Tech
Projection Mapping / Motion Sensing
Type
Immersive Experiences /Brand Activations /Exhibitions & Curation
Industry
Food & Beverage
Light Exhibition of Flavors
What We Do
Lay's combines classic flavors with light art to create immersive experience. We build three themes - "Original Fairyland", "Cheese Waterfall" and "Spicy Seaweed Voyage" allow people to be immersed in the surprising five-sense experiences and feel Lay’s tempting deliciousness !
" Original Fairyland " shows an artistic potato garden surrounded by projection, creating a fantastical fairyland, making people feel the pure delicacy of Lay's original potato chips, which contain the natural energy of fresh potatoes!
"Cheese Waterfall" is combined together with interactive projection which makes the visual of creamy cheese flowed from the waterfall to let people be immersed in the cheesy world !
Through the interaction, the cheese ripples and the chip butterflies fly, all make the "Cheese Waterfall" full of multi-layer surprise.
"Spicy Seaweed Voyage" uses several rectangle LED screens to create a fantastic Lay’s underwater world. People can experience the tasty voyage of red pepper and seaweed in the Lay’s blue underwater world. Through the fantastic experience, the spicy seaweed flavor will bring you a surprising texture!
During the ten-day exhibition, a total of 11,123 visits are recorded. From the data of the facial recognition system, it can be seen that nearly 70% of them are the target audiences of Lay’s. Obviously, “Light Exhibition of Flavors” achieves the in-depth communication between brands and consumers successfully with immersive experience.
" Original Fairyland " shows an artistic potato garden surrounded by projection, creating a fantastical fairyland, making people feel the pure delicacy of Lay's original potato chips, which contain the natural energy of fresh potatoes!
"Cheese Waterfall" is combined together with interactive projection which makes the visual of creamy cheese flowed from the waterfall to let people be immersed in the cheesy world !
Through the interaction, the cheese ripples and the chip butterflies fly, all make the "Cheese Waterfall" full of multi-layer surprise.
"Spicy Seaweed Voyage" uses several rectangle LED screens to create a fantastic Lay’s underwater world. People can experience the tasty voyage of red pepper and seaweed in the Lay’s blue underwater world. Through the fantastic experience, the spicy seaweed flavor will bring you a surprising texture!
During the ten-day exhibition, a total of 11,123 visits are recorded. From the data of the facial recognition system, it can be seen that nearly 70% of them are the target audiences of Lay’s. Obviously, “Light Exhibition of Flavors” achieves the in-depth communication between brands and consumers successfully with immersive experience.
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