artgital 藝次元互動科技│The NIVEA MEN STAR TRAIN

For NIVEA MEN, Taipei MRT system is not just the traffic hub but also outdoor media platform with good efficiency that contains huge crowds of commuters. Even though there are several kinds of ambient media on the MRT, passengers always focus on one thing, their smart phones. In this kind of ambient environment, how can NIVEA MEN create an efficient and interesting ambient advertisment ? This time, to defeat ambient media’s greatest enemy , the smart phone, we’re going to make friend with it! Introducing The NIVEA MEN STAR TRAIN, the train that combines the carriage design with mobile interaction!

NIVEA MEN understands that every man has a dream of traveling around the universe. To create the star train atmosphere, we design all-inclusive carriage decorations, turning the whole carriage into your photo studio.Turn on the FB AR camera, you are able to see the first ever star train lighting show on the MRT carriage. Moreover, use your camera to scan the QR code on the door, and you can see the dark cosmic beings through the screen, waiting for you to fight against with NIVEA MEN product.

We created a new interactive media platform to help consumers understand the concept of fight back with black. This NIVEA MEN STAR TRAIN journey becomes more interesting because of your smartphone.

One month after the launch, several media report said that brand perception has improved. Our carriage became the new hot check-in location, and earned one million media value. NIVEA MEN STAR TRAIN combines carriage design with mobile interaction to redefine the MRT ambient media.