artgital 藝次元互動科技│LIFE Lab
Client
Shin Kong
Life Insurance
Year
2018.05
Location
Taipei｜Shin Kong Mitsukoshi Taipei Station Store
Tech
Interactive Installations / Motion Sensing
Type
Others
Industry
Financial Services
LIFE Lab
What We Do
If you could, how could you plan your life? Let’s see how would your life be with the LIFE Lab.
LIFE Lab combines the concept of café with digital interaction to create an experiential space of novel fusion atmosphere. Some seminars are held irregularly in the lab; besides, you can even design your own “life planning” through the experience of elaborate interactive devices .
LIFE Lab was also chosen as one of the 100 Big Ideas of the world in 2019 by Brain magazine because of its innovative business model. In the past, it was common that insurance clerks approached their potential clients agreesively; however, Life Lab gives the opportunities for people to experience its services which makes people approach Life Lab actively to understand insurance and finance management. We, artgital, apply an entertaining way to deliver the knowledge of insurance and finance management as well as life risks. In addition, we arouse people’s curiosities about insurance and finance management to help our client develop new target group of young generation.
There are 4 interactive areas in Life Lab：
● “Life Journey”
By touching the “Life Journey Wall”, different animations will display different financial planning in various life stages, such as your first job, your first million income, your marriage, your first baby and your retirement.
● “Lab Run”
We turn life risks into a racing game which is a motion sensing game by Kinect. People control the characters to dodge various life obstacles with motion sensor. The installation is placed outside of Life Lab to attract people to come in .
● “Lab City”
People will get customized characters to become a part of content in the Lab City.
● “Life Bar”
People complete their own life planning by finishing the interesting Q&A, and then the client can collect and understand the information of what people really “Wants and Needs” at the same time.
It seems to be four separate areas, but we organize each individual one in an entire planning by customizing the characters of people.
LIFE Lab combines the concept of café with digital interaction to create an experiential space of novel fusion atmosphere. Some seminars are held irregularly in the lab; besides, you can even design your own “life planning” through the experience of elaborate interactive devices .
LIFE Lab was also chosen as one of the 100 Big Ideas of the world in 2019 by Brain magazine because of its innovative business model. In the past, it was common that insurance clerks approached their potential clients agreesively; however, Life Lab gives the opportunities for people to experience its services which makes people approach Life Lab actively to understand insurance and finance management. We, artgital, apply an entertaining way to deliver the knowledge of insurance and finance management as well as life risks. In addition, we arouse people’s curiosities about insurance and finance management to help our client develop new target group of young generation.
There are 4 interactive areas in Life Lab：
● “Life Journey”
By touching the “Life Journey Wall”, different animations will display different financial planning in various life stages, such as your first job, your first million income, your marriage, your first baby and your retirement.
● “Lab Run”
We turn life risks into a racing game which is a motion sensing game by Kinect. People control the characters to dodge various life obstacles with motion sensor. The installation is placed outside of Life Lab to attract people to come in .
● “Lab City”
People will get customized characters to become a part of content in the Lab City.
● “Life Bar”
People complete their own life planning by finishing the interesting Q&A, and then the client can collect and understand the information of what people really “Wants and Needs” at the same time.
It seems to be four separate areas, but we organize each individual one in an entire planning by customizing the characters of people.
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